Introduction
Analogous to every other businesses, a business plan
would inevitably be an essential tool for a charter bus transport company as well and upon
completion of the plan, one would possess a better idea if a charter bus
service company in Singapore is still the answer to his/her entrepreneurial
spirit. Few considerations would subsequently be discussed in the upcoming
sections.
Business Description
What
opportunity or problem are you solving or realizing in Singapore’s bus charter transport industry?
Service Description
Describe
the benefits of your bus charter transport services and preferably a service blueprint.
Description of the
venture team
Evaluate
if you and your management team possess the characteristics required to make
the bus charter business successful.
Current Bus Charter
Industry
Analyze
Singapore’s bus charter transport industry as specifically as you can. Determine the
industry’s size, average sales and profitability for the industry.
Market Potential for Singapore
Bus Charter Service
Consider
if the industry is in a period of growth, stability or growth. What were the
trends in the past 5 years and what is the market demand going to be like in
the next 1 – 4 years? Talk to people inside Singapore's transport industry for ideas about where
the bus charter industry might be heading. How would technology or the global
economy affect the market potential for the business?
Competitors (Direct)
What
are their distinct advantages and disadvantages?
Target Market/Customers
Who
are your customers? What are their values, attitudes and preferences that
relate to your business?
Penetrating Singapore Bus
Charter Service Market
How
will you reach your target customers? What forms of selling or distribution
will you use? How will your potential customers become aware of your business?
Stakeholder Analysis
Who
are the key stakeholders in your bus charter business?
Revenue Sources
How
many different revenue streams will your business model generate? What is the source
of each revenue stream (eg. Advertising, service fees)? What is the relative
size and importance of each revenue stream? How quickly is each revenue stream
likely to grow?
Cost Drivers
What
cost drivers have the greatest impact on cost structure? Are the costs fixed,
semi-variable, variable or non-recurring? What is their relative size and
importance? Will the cost drivers change over time?
Resource Requirements/Mapping
What
resources (eg. Human, physical, financial) are needed? Where will you source it
from? How much will it cost?
Investment Size
How
much cash is required to launch the business model? What are the timings of
these cash needs?
Critical Success
Factors
Which
elements of your bus charter transport service business model are most important to
achieving profit goal? Which of these elements are most difficult to execute?
Will they change over time?
Sources of Start-up
capital
Where
can you obtain the money you need to start the bus charter service business? Consider
all sources available to you (eg. Personal savings, family and friends etc)
Further Information
needed
What
are you uncertain about? Whom could you ask? Where can you find this
information?
Support Needed
List the groups or individuals you
could consult for advice. Consider
developing an advisory board consisting of people with experience in the
bus charter industry and
professionals from other industries whom might be expert
marketers. For example, do you
have an attorney, accountant, website designer etc. who could help you when
needed? Make a list of all the supporting actors your business may need in the
future.
The primary purpose of the business plan is therefore to act as a filtering device and to assist you in assessing if you should move on with your proposed business plan; Providing Charter Bus Service Transport in Singapore.
Management
of Ideovim
For Bus Chartering Service,
ideovim@gmail.com
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